Advertiser Vs Consumer – The Reality

In this ever-changing world of buying and selling, the goalposts and conditions in which this is done are changing rapidly. The world can seem like one big call centre, every time the phone rings it could be someone trying to sell to us. What we really like, as a nation, are the conditions in which we want to buy, not be sold to. That is the reason I quite like this video; it shows the relationship between the advertiser and the consumer and how much times have and are changing!

Remember, when in business – create the conditions in which your audience wants to buy, cause they really don’t like to be sold to!

Richard Heathcote, Voice Over Artist