This is a recent talk I gave at a 4Networking meeting in Birmingham Longbridge about personal and business branding by incorporating audio into the mix.
In this modern age, it’s becoming more and more important for businesses to be accessible to lots of different types of people, and the ways they absorb information. Become a market leader by having an ethos of accessible-to-all, utilising good copywriting, graphics, imagery, video and audio.
For more information about audio marketing, please click here. Meanwhile, enjoy the video )

Well folks, the time has arrived, 2010 is now upon us. I for one will welcome this new year in gladly, as for me I think it’s going to be a year that will absolutely rock, work-wise. Things over the past year have been picking up very well, word has spread, and the marketing efforts both online and off are really beginning to pay off.
It’s just the most satisfying feeling when you can see the results happen in front of your eyes. Long hours have been spent travelling the country …

Ok, bold statement time. You may not be listening properly to your customers. So many of us are guilty for it though, so you’re not alone!
It’s true though,sometimes we get so caught up in ‘what we offer’, it’s not always in synch with ‘what people want’. I had a skype chat with a colleague of mine last week, and we got on to the subject of the packages that I currently offer, namely podcasts, on-hold messaging etc etc. Through the conversation he mentioned that it’s easier for other people to …

Yes, you heard it right. Playing dress-up with other business owners is work. Naturally. We are members of 4Networking, and we like to do things differently. Well, very differently!
After a superb breakfast networking meeting at Milton House Hotel in Abingdon, UK, we did something slightly out of the ordinary; certainly when compared to ‘other’ breakfast networking organisations. Our members turned up in fancy dress. Now this isn’t just for fun you understand, but also for a charity calendar photo shoot, entitled ‘Carry On Cluedo!’.
Ellie Colyer-Alasquez had a dream, ladies and …

As a Voice Artist, it’s obviously of utmost importance that I look after my voice as best I possibly can. Technically of course, my voice should be insured, but I kind of haven’t got round to that yet. Ho hum.
Like with any business, you have tools of the trade; computers, phones, stationery; we all need them. My main tool happens to be my voice, and it’s the thing that gets used most often. Just like your favourite laptop, it needs some TLC every so often. The thing you may not …

Last Thursday I went along to the ‘Taste Of Birmingham’ event at Cannon Hill Park in Edgbaston – it’s basically an event where all local food & drink producers have stalls so you can sample everything they make.
Thursday’s part of the proceedings was termed ‘A Taste Of Business’, designed for all the local businesses to get first dabs on the good stuff, and treat it as a networking ‘do’. I have a mantra that I go by when at food events, it’s easy-to-remember acronym is: “FYFWAMFFAP” – “Fill Your Face …

I had a conversation with someone the other day about various forms of marketing in today’s world, with all the technology we have nowadays compared to say 10 years ago. This person wasn’t too out of touch with what you could do now, but they certainly weren’t an uber-geek! We were on the subject of podcasts, and how they can benefit businesses within their existing marketing mix. This person thought, by the name podcast, that you needed an iPod to play it on! (Bless…)
This, naturally, isn’t the case at all. …

It’s no surprise to many that I’m a big fan of Twitter. However I’ve only been using it for a relatively short space of time. I signed up with an account at the end of the Summer last year, but only properly started using it about 8 months ago. Generally, I find it to be a fantastic tool for sending little messages, random little thoughts I have through the day. and promoting things that I do or have going on.
In the early days I used to follow all and sundry, …

Isn’t it great when random connections happen? I don’t mean connections like the intermittent fuse in your desk lamp, but real-life occurrences that could lead to amazing things?
I’ll give you an example.
A networking organisation I’m heavily involved with, 4Networking (link in my Blogroll), had Sky TV filming at one of the groups before Xmas. I unfortunately couldn’t go due to other commitments, but had heard that it had gone very well.
A few days ago, the producer of that programme called me, to offer some advice on podcast content (a request I’d posted …