Or is it?
As most businesses have commonly agreed, August is typically the quiet month of the year, with everyone on holiday and not spending money. The thing is, for the bulk of the people I’ve been talking to recently, it’s quite the opposite; including me.
So far this past 4 weeks, I’ve had lots of enquiries, certainly no fewer than a regular month, and several placed orders, some of the work which has already happened this month, and a few sessions already booked for September. Not bad going for ‘the quiet …

There are many things, as singular business people, that we can do ourselves, to save time and money. We do our own marketing, sales, answering phones, doing the actual job we do, as well as all the other stuff. There are other things though, that paying a professional to do, really pays off far better in the long run.
Recently, I’d decided that my blog was simply too bland in design, so needed some imagery on the background. Naturally, my first port of call was my designer chappie, Gareth Coxon from …

Episode 5 – May 2010 - “Audio Marketing, a Podcast Special Edition” (24m 14s)
This is a recording of a talk I recently made at a 4Networking event in Sutton Coldfield. I talk about the importance of businesses utilising audio in their marketing strategies, how it can open up massive new avenues of audience, for the people that are auditory learners, i.e. they absorb information better in audio form. I talk about podcasting, the power of the human voice, branding your company with audio, the immense reach of the iTunes podcast directory, …

Richard Heathcote, Voice Over Artist

Episode 4 – March 2010 - “Clarity In Your Communication, Succeeding With Social Media & PR On A Shoestring” (11m 42s)
I talk to Nigel Morgan from Morgan PR this month, looking at how small businesses (and large alike) can execute effective PR on an absolute shoestring budget. I’ve persuaded him to give us his top 5 tips to succeed with self-generated PR. We’ll also be looking at a massive Twitter success story this month which has opened up new opportunities for me, and how you can achieve similar results for yourself. …

This is a recent talk I gave at a 4Networking meeting in Birmingham Longbridge about personal and business branding by incorporating audio into the mix.
In this modern age, it’s becoming more and more important for businesses to be accessible to lots of different types of people, and the ways they absorb information. Become a market leader by having an ethos of accessible-to-all, utilising good copywriting, graphics, imagery, video and audio.
For more information about audio marketing, please click here. Meanwhile, enjoy the video )

Richard Heathcote, Voice Over Artist

Well folks, the time has arrived, 2010 is now upon us. I for one will welcome this new year in gladly, as for me I think it’s going to be a year that will absolutely rock, work-wise. Things over the past year have been picking up very well, word has spread, and the marketing efforts both online and off are really beginning to pay off.
It’s just the most satisfying feeling when you can see the results happen in front of your eyes. Long hours have been spent travelling the country …

Ok, bold statement time. You may not be listening properly to your customers. So many of us are guilty for it though, so you’re not alone!
It’s true though,sometimes we get so caught up in ‘what we offer’, it’s not always in synch with ‘what people want’. I had a skype chat with a colleague of mine last week, and we got on to the subject of the packages that I currently offer, namely podcasts, on-hold messaging etc etc. Through the conversation he mentioned that it’s easier for other people to …

Yes, you heard it right. Playing dress-up with other business owners is work. Naturally. We are members of 4Networking, and we like to do things differently. Well, very differently!
After a superb breakfast networking meeting at Milton House Hotel in Abingdon, UK, we did something slightly out of the ordinary; certainly when compared to ‘other’ breakfast networking organisations. Our members turned up in fancy dress. Now this isn’t just for fun you understand, but also for a charity calendar photo shoot, entitled ‘Carry On Cluedo!’.
Ellie Colyer-Alasquez had a dream, ladies and …

As a Voice Artist, it’s obviously of utmost importance that I look after my voice as best I possibly can. Technically of course, my voice should be insured, but I kind of haven’t got round to that yet. Ho hum.
Like with any business, you have tools of the trade; computers, phones, stationery; we all need them. My main tool happens to be my voice, and it’s the thing that gets used most often. Just like your favourite laptop, it needs some TLC every so often. The thing you may not …