Play Episode 7
Episode 7 of my podcasts is now released. This month we’re talking to Paul Dean from Crimson leaf, about the importance and the many applications of good copywriting. Also discussing the latest Apple announcements, the controversy surrounding Autotuning-gate, and could the popular iPhone (and now Android) game Angry Birds be coming to a cinema near you?

Episode 6 – July 2010 - “Smartphone Suicide, Subconscious Salespeople, & The Importance of Networking Your Business” (17m 6s)
In this episode, I talk about smartphone suicide, how Google has now discontinued plans for both the Google Nexus Two, and even the current Nexus One. I’m also giving my take on the situation with Apple and the iPhone 4 amongst ‘Antenna-gate’; and I’m talking to Stefan Thomas from No Red Braces, who’s giving us an insight as to why all businesses, both micro and massive should be networking now more than ever

Episode 5 – May 2010 - “Audio Marketing, a Podcast Special Edition” (24m 14s)
This is a recording of a talk I recently made at a 4Networking event in Sutton Coldfield. I talk about the importance of businesses utilising audio in their marketing strategies, how it can open up massive new avenues of audience, for the people that are auditory learners, i.e. they absorb information better in audio form. I talk about podcasting, the power of the human voice, branding your company with audio, the immense reach of the iTunes podcast directory, …

Episode 4 – March 2010 - “Clarity In Your Communication, Succeeding With Social Media & PR On A Shoestring” (11m 42s)
I talk to Nigel Morgan from Morgan PR this month, looking at how small businesses (and large alike) can execute effective PR on an absolute shoestring budget. I’ve persuaded him to give us his top 5 tips to succeed with self-generated PR. We’ll also be looking at a massive Twitter success story this month which has opened up new opportunities for me, and how you can achieve similar results for yourself. …

Right Click To Download Episode 3 – Feb 2010 - “Top Sales Tips, The iPad, & New Mobile Tech” (26m 24s)
This episode we’re talking to Gary Gorman, a sales expert from Paradigm Training, and getting his top 5 sales tips to make you more effective in your business. We’re also talking about the new revolutionary device from Apple, the iPad, and how it could influence the tech market. We’re also taking a look at the new mobile devices from Windows and Google. Will they be game changers and be true competition for …

Is It Worth Paying For A Voice Over Artist?
This may be a question that you’ve asked yourself before, or for a lot of you, it probably wouldn’t have even crossed your mind. But there is certainly a proportion of society that own businesses, or are in charge of high profile brands that must at times ask themselves this question. Is it worth paying for a professional voice over artist to promote their brand/company?
The simplest answer is of course, you get what you pay for. If you have a guy in …

This is a recent talk I gave at a 4Networking meeting in Birmingham Longbridge about personal and business branding by incorporating audio into the mix.
In this modern age, it’s becoming more and more important for businesses to be accessible to lots of different types of people, and the ways they absorb information. Become a market leader by having an ethos of accessible-to-all, utilising good copywriting, graphics, imagery, video and audio.
For more information about audio marketing, please click here. Meanwhile, enjoy the video )

Richard Heathcote, Voice Over Artist

Ok, bold statement time. You may not be listening properly to your customers. So many of us are guilty for it though, so you’re not alone!
It’s true though,sometimes we get so caught up in ‘what we offer’, it’s not always in synch with ‘what people want’. I had a skype chat with a colleague of mine last week, and we got on to the subject of the packages that I currently offer, namely podcasts, on-hold messaging etc etc. Through the conversation he mentioned that it’s easier for other people to …

As a Voice Artist, it’s obviously of utmost importance that I look after my voice as best I possibly can. Technically of course, my voice should be insured, but I kind of haven’t got round to that yet. Ho hum.
Like with any business, you have tools of the trade; computers, phones, stationery; we all need them. My main tool happens to be my voice, and it’s the thing that gets used most often. Just like your favourite laptop, it needs some TLC every so often. The thing you may not …

Podcast 2 – August 09 - “Time Lords, Averting Backup Disaster In Business, & Google Chrome – The OS Killer?” (13m 11s)
This episode we’re talking about being a Time Lord, how backups are vitally important in businesses, plus I’m talking to Gavin Moorhouse from Lucid Computer Solutions who’s going to be talking us through the best of the bunch for backups, and Google Chrome – is it going to be the OS killer?

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