Play Episode 7

Episode 7 of my podcasts is now released. This month we’re talking to Paul Dean from Crimson leaf, about the importance and the many applications of good copywriting. Also discussing the latest Apple announcements, the controversy surrounding Autotuning-gate, and could the popular iPhone (and now Android) game Angry Birds be coming to a cinema near you?

Episode 6 – July 2010 - “Smartphone Suicide, Subconscious Salespeople, & The Importance of Networking Your Business” (17m 6s)

In this episode, I talk about smartphone suicide, how Google has now discontinued plans for both the Google Nexus Two, and even the current Nexus One. I’m also giving my take on the situation with Apple and the iPhone 4 amongst ‘Antenna-gate’; and I’m talking to Stefan Thomas from No Red Braces, who’s giving us an insight as to why all businesses, both micro and massive should be networking now more than ever

Episode 5 – May 2010 - “Audio Marketing, a Podcast Special Edition” (24m 14s)

This is a recording of a talk I recently made at a 4Networking event in Sutton Coldfield. I talk about the importance of businesses utilising audio in their marketing strategies, how it can open up massive new avenues of audience, for the people that are auditory learners, i.e. they absorb information better in audio form. I talk about podcasting, the power of the human voice, branding your company with audio, the immense reach of the iTunes podcast directory, and how businesses can easily implement audio in their current marketing plan.

Richard Heathcote, Voice Over Artist

Episode 4 – March 2010 - “Clarity In Your Communication, Succeeding With Social Media & PR On A Shoestring” (11m 42s)

I talk to Nigel Morgan from Morgan PR this month, looking at how small businesses (and large alike) can execute effective PR on an absolute shoestring budget. I’ve persuaded him to give us his top 5 tips to succeed with self-generated PR. We’ll also be looking at a massive Twitter success story this month which has opened up new opportunities for me, and how you can achieve similar results for yourself. The overriding message in this month’s episode is the importance of clarity in your communication, no matter what it is, online or offline.

Richard Heathcote, Voice Over Artist

Right Click To Download Episode 3 – Feb 2010 - “Top Sales Tips, The iPad, & New Mobile Tech” (26m 24s)

This episode we’re talking to Gary Gorman, a sales expert from Paradigm Training, and getting his top 5 sales tips to make you more effective in your business. We’re also talking about the new revolutionary device from Apple, the iPad, and how it could influence the tech market. We’re also taking a look at the new mobile devices from Windows and Google. Will they be game changers and be true competition for the iPhone? You decide.

Richard Heathcote, Voice Over Artist

Is It Worth Paying For A Voice Over Artist?

This may be a question that you’ve asked yourself before, or for a lot of you, it probably wouldn’t have even crossed your mind. But there is certainly a proportion of society that own businesses, or are in charge of high profile brands that must at times ask themselves this question. Is it worth paying for a professional voice over artist to promote their brand/company?

The simplest answer is of course, you get what you pay for. If you have a guy in the office who ‘has a pretty good speaking voice’, who you think should be the voice of your podcasts, or online/media/TV related promotional material, then fair play to you. Have you ever heard that person’s recorded material before? Do you trust them to be ‘the voice’ of the company/brand? Are you ok with the fact that when people hear that voice they’ll associate it with your company? These aren’t all negative points, far from. This counts as for better or indeed for worse. If they are for better, then excellent, give it a chance!

However, if they sound like a totally different person, which is actually more often the case, then you really should think about bringing in a professional; someone that is used to performing in front of a microphone. The thing is, when you put a regular person in a studio environment, in front of a professional studio microphone, it’s like sticking a big lens of a camera in someone’s face; it can be extremely off-putting. Some people tend to freeze, not know what to do or say, change the pattern of their speech, their tone, timbre, level, pitch, or worse, be completely monotone.

If this happens, you could have wasted time in the studio and need to rebook when the person has composed themself, or wait for a professional to take over!

The good thing with hiring a voice artist, is that we’re completely used to all this; We know how to handle a microphone, and chances are, we know exactly how to lift your script by performing the words that are on the page, rather than just simply ‘reading’ them. (A quality you don’t often get when audio tracks are home-made).

So, the next time you have a requirement for a voice track, be it a TV advert, a podcast, corporate video, web audio of any sort, the question you need to ask yourself is, in the long term, is it worth paying for a professional voice over artist? The answer is up to you.

Want more information? Check out my main website: www.richardheathcote.co.uk

Richard Heathcote, Voice Over Artist

This is a recent talk I gave at a 4Networking meeting in Birmingham Longbridge about personal and business branding by incorporating audio into the mix.

In this modern age, it’s becoming more and more important for businesses to be accessible to lots of different types of people, and the ways they absorb information. Become a market leader by having an ethos of accessible-to-all, utilising good copywriting, graphics, imagery, video and audio.

For more information about audio marketing, please click here. Meanwhile, enjoy the video )

Richard Heathcote, Voice Over Artist

Ok, bold statement time. You may not be listening properly to your customers. So many of us are guilty for it though, so you’re not alone!

It’s true though,sometimes we get so caught up in ‘what we offer’, it’s not always in synch with ‘what people want’. I had a skype chat with a colleague of mine last week, and we got on to the subject of the packages that I currently offer, namely podcasts, on-hold messaging etc etc. Through the conversation he mentioned that it’s easier for other people to sell other people’s wares as they’re not at all self-conscious about it. For example, you will quite happily say that ‘person x’ is the best at doing ‘x’ and has helped your business no end, and near enough shout it from the rooftops. It would be much harder to say the exact same thing, with the same amount of passion if you were talking about yourself.

What this boils down to is the fact that you don’t want to come across as sounding pushy or arrogant, even though you may well be the absolute best person for the job; we have a problem with saying so without fear of looking bad. So out of this conversation, my colleague said ‘why don’t you offer radio style adverts people can use on their own websites, that actually sell their services for them?’. Now this is something which I almost do already, but it’s packaged up in a different way, and is a twist on what I already offer.

This just proves that sometimes you have to just take a step back, find out what people actually want rather than just plough on with what you think they want. I asked him the question, hypothetically, is this a service he would pay for, and would he see great value in having this a service. He said unequivocally yes; it’s a service that helps a company to sell their own services or products via their own site, to ultimately result in more sales.

It’s all about hooking people’s attention when potential customers land on your website, and making sure they come back. With what I was already offering, it wouldn’t have majorly done this, but now having listened to what my potential customers want, I have a much better understanding of what to offer.

So, my top tip – every so often, do a personal mental stock take of what you already offer product/service wise, check it’s in line with what people want, and if it’s not – change it!

As a Voice Artist, it’s obviously of utmost importance that I look after my voice as best I possibly can. Technically of course, my voice should be insured, but I kind of haven’t got round to that yet. Ho hum.

Like with any business, you have tools of the trade; computers, phones, stationery; we all need them. My main tool happens to be my voice, and it’s the thing that gets used most often. Just like your favourite laptop, it needs some TLC every so often. The thing you may not realise is that your own voice is just as much an important part of your business life as well.

I make money from using my voice. But you know what? So do you. Maybe you’re a business owner, self employed, one-man-band – you’re the only person that can sell your business. If your voice is out of action, it’s just the same as when your computer fails; it needs to be looked after and treated with care. Your voice is your best asset in selling yourself. Just using email alone for the most part just won’t have the same effect.

On a day to day basis, I try and avoid situations that are going to overly tax my voice, like trying to talk in loud places for other people to try and hear, I don’t go karaoke’ing (!), and I try not to be in any situation that requires me to shout. When I’m working on voice projects, I always try and record material (not always possible due to client deadlines) in the afternoons/evenings, as it’s when my voice is warmed up properly.

Quite often, now I think  about it, my voice is often at it’s optimal late at night – I’ve always been a night owl, and if I was ever to do a movie trailer, that’s when I’d much prefer to do it! Bring on the ‘Don LaFontaine‘ voice!

If you’re the type of person who has to regularly speak and present in front of other businesses, maybe in a networking environment, then you really should be looking after your voice on a daily basis, by following the advice above, and also to make sure you keep your throat well hydrated. Drink plenty of water, get a good night’s sleep, and when you don’t need to use your voice, don’t use it – relaxation periods for it are just as important as exercising it. Just like a sportsperson, you should always warm up and cool down when using your voice; you wouldn’t get up in the morning and suddenly run a marathon (I know I wouldn’t, but for very different reasons!).

Now I’ve been following my own advice for about a year or so, (since I’ve become a voice artist), I’ve certainly found my voice is better off for it, and I think you will too. Even if you’re not someone who presents or speaks in public regularly, it’s still worth taking care of your voice, no matter what you do for a living.

Podcast 2 – August 09 - “Time Lords, Averting Backup Disaster In Business, & Google Chrome – The OS Killer?” (13m 11s)

This episode we’re talking about being a Time Lord, how backups are vitally important in businesses, plus I’m talking to Gavin Moorhouse from Lucid Computer Solutions who’s going to be talking us through the best of the bunch for backups, and Google Chrome – is it going to be the OS killer?

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