There are many times in life, examples of misheard communications. Your manager told you to do something but you do something else, Ordering the wrong stock as you were too busy concentrating on Facebook friend requests at the time. Well, if this sounds like you, then you’ll like this video. A tribute to those of you who hear something else entirely!

Richard Heathcote

Voice Over Artist

So recently, Google announced that it’s going to be launching Google Instant; a new version of it’s search engine that will provide real-time results, as you type. No longer will you have to type the whole search word or phrase, results will, as you type, display results it thinks you may want.

Some have credited it being fairly loopy and pointless, whilst others have said that it could be a whole new way of searching for things. Others have even said that they fear it will cripple their already successful pay-per-click campaigns if results are going to be generated in an all-new way. They feared are they now going to have to optimise their strategies to incorporate the 1st and 2nd letter of their search terms, so ‘v’ and ‘vo’ for someone searching ‘voice over artist’, for instance!

I’ve since been told by techies that this will not be the case at all, and the new instant search will far from kill off traditional SEO, it will merely enhance and refine it. Honestly, the techiness of this topic is far more than what my head can cope with, so these are merely my findings with it. My own stance is that I imagine it will make a difference, for the better, and make searching quicker if you find things that are relevant by clicking fewer keys.

I’ll just have to try it on my favourite search term…..Scarlett Johansson…..

/3,2,1, back in the room.

Go and try it for yourself, and have a look at Google Instant.

Richard Heathcote

Voice Over Artist & Audio Marketing

There are many things, as singular business people, that we can do ourselves, to save time and money. We do our own marketing, sales, answering phones, doing the actual job we do, as well as all the other stuff. There are other things though, that paying a professional to do, really pays off far better in the long run.

Recently, I’d decided that my blog was simply too bland in design, so needed some imagery on the background. Naturally, my first port of call was my designer chappie, Gareth Coxon from Dot Design; he’s THE guy I go to for design, after he did a superb job on my logo (on my main site, click here), and my pop-up banner I use at networking events and exhibitions, plus other online digital signature items he’s created for me. He understands me, my brand, what I do, and knows exactly how to capture it. He’s created this fab background image that is on this blog, which certainly jazzes it up a bit from being plain white! So, kudos to Gareth, top bloke. Highly recommend him.

Secondly, I found it a tad confusing to install into WordPress, so I tweeted about it, and a friend and colleague of mine I know through 4Networking popped up on Skype, and mentioned that he could sort it out for me, as it needed a bit of code tweaking. It took mere moments for him to put it right, and get it all set correctly…….so, many thanks indeed go to Ant Hodges from ToInfinity!

See, if I had been left to my own devices, things would have gone very wrong indeed. There are times where we can do stuff ourselves. When it comes to the material you push out into the big wide world, I would only ever use professionals.

Gareth’s website – http://www.dot-design.co.uk/

Ant’s website – http://www.toinfinity.co.uk/

Richard Heathcote

Voice Over Artist

A video I came across recently, with their interpretation on what Twitter’s really for!

Definitely some truth in that!

Richard Heathcote

Voice Over Artist

It’s 6 days to go until the iPhone 4 will be in my hands. I’ve been thinking today about how it will change my existing user experience, new features that I will start to use, how it will change or enhance the functions I already enjoy using the iPhone for. Just how different is it likely to be?

I suppose really, the first question would be, when are you getting yours? I’ve seen today that o2 have stated that only existing o2 customers will be able to buy the new iPhone 4 at launch, as they have priority, with new customers coming to o2 not being able to purchase until at least the end of July. That’s great news for me, as I’m an existing customer; hopefully it means that they WILL have some handsets in my local o2 store next Thursday, so I can walk away a very happy customer!

With all the new features that Apple have crammed into this new unit, what do you think you will use the most? Has it really enhanced what you already use it for? I know I for one am looking forward to the built in HD camcorder, with the ability to publish immediately to youtube; instant video blogging! It doesn’t get much more powerful than that in my opinion!

Taking photos on my existing iPhone has always been a drag, with there only being a 2MP camera on the 3G unit. Pics are ok, but any movement, or anything less than bright sunshine and they look hideous. a 5MP camera is a very welcome addition for me.

Facetime, the video calling functionality between iPhone 4-iPhone 4 calls, is an absolute revolution. The picture quality seems much higher than anything I’ve seen with other 3G phones offering similar functionality. Of course, this is only enabled via a wifi network, but I’m sure as the carriers progress, we’ll be able to see it appear on 3G signals in the future. (Eventually). Of course, this isn’t anything that I’m expecting to utilise all the time, just a nice feature for when the need/want arrives.

The battery. Oh….the battery. Yes I’ve had some very long love affairs with my power cable of recent. I’ve been using it quite a bit, so have often had to top it up whilst I’ve been working at my Mac. I’m told by a friend of mine who has a 3GS currently, that the battery was significantly better in that unit – plus now in the new iPhone 4, allegedly 40% increase in battery storage, I should have a very nice surprise by the time I come to get mine! Hopefully I won’t have to spend as much time plugged in as I have been so far. The phone, that is.

So what about you? How will this change things for you? Bring on your specifics!

Richard Heathcote, Voice Over Artist

Episode 5 – May 2010 - “Audio Marketing, a Podcast Special Edition” (24m 14s)

This is a recording of a talk I recently made at a 4Networking event in Sutton Coldfield. I talk about the importance of businesses utilising audio in their marketing strategies, how it can open up massive new avenues of audience, for the people that are auditory learners, i.e. they absorb information better in audio form. I talk about podcasting, the power of the human voice, branding your company with audio, the immense reach of the iTunes podcast directory, and how businesses can easily implement audio in their current marketing plan.

Richard Heathcote, Voice Over Artist

Whilst surfing a few of the interwebs having a break yesterday, I stumbled across this. Very very cool optical illusion that looks fab!

It’s the kind of thing I’d love on one of my walls!

Richard Heathcote, Voice Over Artist

Episode 4 – March 2010 - “Clarity In Your Communication, Succeeding With Social Media & PR On A Shoestring” (11m 42s)

I talk to Nigel Morgan from Morgan PR this month, looking at how small businesses (and large alike) can execute effective PR on an absolute shoestring budget. I’ve persuaded him to give us his top 5 tips to succeed with self-generated PR. We’ll also be looking at a massive Twitter success story this month which has opened up new opportunities for me, and how you can achieve similar results for yourself. The overriding message in this month’s episode is the importance of clarity in your communication, no matter what it is, online or offline.

Richard Heathcote, Voice Over Artist

Recently I watched the BBC series “The Virtual Revolution”. Being a bit of a techie geek on the quiet, it’s stuff that very much interests me, all things internet, social media and beyond.

I have to say, it was an absolutely fantastic series that explored the origins of the internet and how it’s changed our lives whether we want it to or not, and the revolution of how it’s affected business globally too. For many of us who are small businesses, (and big businesses for that matter), the uses within the internet today for marketing ourselves is just inspiring; something we could never have imagined 20, 15, 10 or even 5 years ago. The revolution in social media networking for personal and business, blogging, video and audio multimedia on our websites and social networks, viral videos through YouTube – there really is no limit to what we can achieve. If you set your mind to it, and target it in the right way, your message can reach hundreds, thousands, hundreds of thousands or even potentially millions, for very little effort or money.

This, to me, is just staggering, and gives me so many ideas of what I can do to further market myself online, as currently, I don’t pay for any advertising whatsoever. I just don’t think it works at all well in my industry; all of my clients come through the web and word of mouth recommendation – and I know this is the case for many people I’ve been speaking to of recent.

So, to get your brain thinking about the virtual revolution, I suggest you check out their page on the BBC site, and look out for a repeat!

And, if you hadn’t guessed what my opinion is – the revolution is definitely GOOD!

Richard Heathcote, Voice Over Artist

Right Click To Download Episode 3 – Feb 2010 - “Top Sales Tips, The iPad, & New Mobile Tech” (26m 24s)

This episode we’re talking to Gary Gorman, a sales expert from Paradigm Training, and getting his top 5 sales tips to make you more effective in your business. We’re also talking about the new revolutionary device from Apple, the iPad, and how it could influence the tech market. We’re also taking a look at the new mobile devices from Windows and Google. Will they be game changers and be true competition for the iPhone? You decide.

Richard Heathcote, Voice Over Artist