Right Click To Download Episode 3 – Feb 2010 - “Top Sales Tips, The iPad, & New Mobile Tech” (26m 24s)
This episode we’re talking to Gary Gorman, a sales expert from Paradigm Training, and getting his top 5 sales tips to make you more effective in your business. We’re also talking about the new revolutionary device from Apple, the iPad, and how it could influence the tech market. We’re also taking a look at the new mobile devices from Windows and Google. Will they be game changers and be true competition for …

Is It Worth Paying For A Voice Over Artist?
This may be a question that you’ve asked yourself before, or for a lot of you, it probably wouldn’t have even crossed your mind. But there is certainly a proportion of society that own businesses, or are in charge of high profile brands that must at times ask themselves this question. Is it worth paying for a professional voice over artist to promote their brand/company?
The simplest answer is of course, you get what you pay for. If you have a guy in …

Advertiser Vs Consumer – The Reality
In this ever-changing world of buying and selling, the goalposts and conditions in which this is done are changing rapidly. The world can seem like one big call centre, every time the phone rings it could be someone trying to sell to us. What we really like, as a nation, are the conditions in which we want to buy, not be sold to. That is the reason I quite like this video; it shows the relationship between the advertiser and the consumer and how much times …

This is a recent talk I gave at a 4Networking meeting in Birmingham Longbridge about personal and business branding by incorporating audio into the mix.
In this modern age, it’s becoming more and more important for businesses to be accessible to lots of different types of people, and the ways they absorb information. Become a market leader by having an ethos of accessible-to-all, utilising good copywriting, graphics, imagery, video and audio.
For more information about audio marketing, please click here. Meanwhile, enjoy the video )

I just thought I’d share with you one my latest projects – a national UK television advert for Autosport International. The advert is being broadcast currently, through Nov/Dec 09 up until middle of Jan 2010 on:

You can either catch it on those channels, or if you’d like to see it right away, you can view it below )

Yes, you heard it right. Playing dress-up with other business owners is work. Naturally. We are members of 4Networking, and we like to do things differently. Well, very differently!
After a superb breakfast networking meeting at Milton House Hotel in Abingdon, UK, we did something slightly out of the ordinary; certainly when compared to ‘other’ breakfast networking organisations. Our members turned up in fancy dress. Now this isn’t just for fun you understand, but also for a charity calendar photo shoot, entitled ‘Carry On Cluedo!’.
Ellie Colyer-Alasquez had a dream, ladies and …

On this hot and sunny afternoon, I thought it was time to show you the wizard behind the curtain who’s helped me a lot with this blog, and he goes by the name of Mick Davies from MAD Computer Solutions. He’s the kind of guy who whenever I have an issue, he’s always there on the end of a phone, email or Skype when I’ve buggered something up! He’s helped massively with my main site as well, richardheathcote.co.uk – and most recently helped me sort meta content out on this …

This last week has been a funny old week, really. Few jobs on the go, doing some ads for a radio station down south. And I have a new client (or about to, rather) who gave me a rather nice surprise on Friday!
I’m due to record a voiceover for a video they’re producing. It’s fairly low budget, but I agreed anyway as the project sounded interesting. I suppose that’s the nice thing about what I do, I could easily have said no, but what’s the point? It’s money (which is …