Message-on-hold audio is something which many companies do implement, more so if they have more than one department or line a call could be directed to (If they don’t have a permanent receptionist etc). As you say, there are some horrendous ones out there – my aim is to start abolishing those and show how they can be implemented far better.
First port of call (in my opinion) is to hire a professional copywriter (e.g. Stefan Thomas/Mark Beaumont-Thomas – search for contact details on 4networking.biz) who can produce a highly effective …