Well folks, the time has arrived, 2010 is now upon us. I for one will welcome this new year in gladly, as for me I think it’s going to be a year that will absolutely rock, work-wise. Things over the past year have been picking up very well, word has spread, and the marketing efforts both online and off are really beginning to pay off.
It’s just the most satisfying feeling when you can see the results happen in front of your eyes. Long hours have been spent travelling the country …

I had a conversation with someone the other day about various forms of marketing in today’s world, with all the technology we have nowadays compared to say 10 years ago. This person wasn’t too out of touch with what you could do now, but they certainly weren’t an uber-geek! We were on the subject of podcasts, and how they can benefit businesses within their existing marketing mix. This person thought, by the name podcast, that you needed an iPod to play it on! (Bless…)
This, naturally, isn’t the case at all. …

Message-on-hold audio is something which many companies do implement, more so if they have more than one department or line a call could be directed to (If they don’t have a permanent receptionist etc). As you say, there are some horrendous ones out there – my aim is to start abolishing those and show how they can be implemented far better.
First port of call (in my opinion) is to hire a professional copywriter (e.g. Stefan Thomas/Mark Beaumont-Thomas – search for contact details on 4networking.biz) who can produce a highly effective …