Episode 4 – March 2010 - “Clarity In Your Communication, Succeeding With Social Media & PR On A Shoestring” (11m 42s)
I talk to Nigel Morgan from Morgan PR this month, looking at how small businesses (and large alike) can execute effective PR on an absolute shoestring budget. I’ve persuaded him to give us his top 5 tips to succeed with self-generated PR. We’ll also be looking at a massive Twitter success story this month which has opened up new opportunities for me, and how you can achieve similar results for yourself. …

Advertiser Vs Consumer – The Reality
In this ever-changing world of buying and selling, the goalposts and conditions in which this is done are changing rapidly. The world can seem like one big call centre, every time the phone rings it could be someone trying to sell to us. What we really like, as a nation, are the conditions in which we want to buy, not be sold to. That is the reason I quite like this video; it shows the relationship between the advertiser and the consumer and how much times …