Do Journalists Need Voice Over Artists?
By Richard Aucock
I’m a motoring journalist. For the past 10 years, the written word has ruled. First, magazines, and now increasingly, websites account for the vast majority of my content. But, things are changing – fast!
Increasingly, it’s important to harness video, too. On many sites, video earns a huge number of hits; publishers love the ability for the right clip to go viral, and editors know the huge potential for the ultimate aim of the publishing world – reader engagement.
Budgets are no larger, though. In …

Episode 5 – May 2010 - “Audio Marketing, a Podcast Special Edition” (24m 14s)
This is a recording of a talk I recently made at a 4Networking event in Sutton Coldfield. I talk about the importance of businesses utilising audio in their marketing strategies, how it can open up massive new avenues of audience, for the people that are auditory learners, i.e. they absorb information better in audio form. I talk about podcasting, the power of the human voice, branding your company with audio, the immense reach of the iTunes podcast directory, …

Hopefully destined for a Sky TV channel, this is a TV promo that I recently voiced.

Richard Heathcote, Voice Over Artist

Episode 4 – March 2010 - “Clarity In Your Communication, Succeeding With Social Media & PR On A Shoestring” (11m 42s)
I talk to Nigel Morgan from Morgan PR this month, looking at how small businesses (and large alike) can execute effective PR on an absolute shoestring budget. I’ve persuaded him to give us his top 5 tips to succeed with self-generated PR. We’ll also be looking at a massive Twitter success story this month which has opened up new opportunities for me, and how you can achieve similar results for yourself. …

Is It Worth Paying For A Voice Over Artist?
This may be a question that you’ve asked yourself before, or for a lot of you, it probably wouldn’t have even crossed your mind. But there is certainly a proportion of society that own businesses, or are in charge of high profile brands that must at times ask themselves this question. Is it worth paying for a professional voice over artist to promote their brand/company?
The simplest answer is of course, you get what you pay for. If you have a guy in …

I just thought I’d share with you one my latest projects – a national UK television advert for Autosport International. The advert is being broadcast currently, through Nov/Dec 09 up until middle of Jan 2010 on:

You can either catch it on those channels, or if you’d like to see it right away, you can view it below )

As a Voice Artist, it’s obviously of utmost importance that I look after my voice as best I possibly can. Technically of course, my voice should be insured, but I kind of haven’t got round to that yet. Ho hum.
Like with any business, you have tools of the trade; computers, phones, stationery; we all need them. My main tool happens to be my voice, and it’s the thing that gets used most often. Just like your favourite laptop, it needs some TLC every so often. The thing you may not …

I had a conversation with someone the other day about various forms of marketing in today’s world, with all the technology we have nowadays compared to say 10 years ago. This person wasn’t too out of touch with what you could do now, but they certainly weren’t an uber-geek! We were on the subject of podcasts, and how they can benefit businesses within their existing marketing mix. This person thought, by the name podcast, that you needed an iPod to play it on! (Bless…)
This, naturally, isn’t the case at all. …

Isn’t it great when random connections happen? I don’t mean connections like the intermittent fuse in your desk lamp, but real-life occurrences that could lead to amazing things?
I’ll give you an example.
A networking organisation I’m heavily involved with, 4Networking (link in my Blogroll), had Sky TV filming at one of the groups before Xmas. I unfortunately couldn’t go due to other commitments, but had heard that it had gone very well.
A few days ago, the producer of that programme called me, to offer some advice on podcast content (a request I’d posted …