This is a recent talk I gave at a 4Networking meeting in Birmingham Longbridge about personal and business branding by incorporating audio into the mix.
In this modern age, it’s becoming more and more important for businesses to be accessible to lots of different types of people, and the ways they absorb information. Become a market leader by having an ethos of accessible-to-all, utilising good copywriting, graphics, imagery, video and audio.
For more information about audio marketing, please click here. Meanwhile, enjoy the video )

Ok, bold statement time. You may not be listening properly to your customers. So many of us are guilty for it though, so you’re not alone!
It’s true though,sometimes we get so caught up in ‘what we offer’, it’s not always in synch with ‘what people want’. I had a skype chat with a colleague of mine last week, and we got on to the subject of the packages that I currently offer, namely podcasts, on-hold messaging etc etc. Through the conversation he mentioned that it’s easier for other people to …

As a Voice Artist, it’s obviously of utmost importance that I look after my voice as best I possibly can. Technically of course, my voice should be insured, but I kind of haven’t got round to that yet. Ho hum.
Like with any business, you have tools of the trade; computers, phones, stationery; we all need them. My main tool happens to be my voice, and it’s the thing that gets used most often. Just like your favourite laptop, it needs some TLC every so often. The thing you may not …

Is it just me or do most people find working in a heatwave nigh on impossible?! I feel just too much in the holiday spirit!
Currently, in the UK we’re having a good week, and it’s set to last for several days. Current temperature as I write this is 24 degrees Celsius, with highs predicted to top 30 this week!
The problem, as far as I can see it, is that living in the UK compared to other countries not too far away, we get such little really good weather that it’s …

This last week has been a funny old week, really. Few jobs on the go, doing some ads for a radio station down south. And I have a new client (or about to, rather) who gave me a rather nice surprise on Friday!
I’m due to record a voiceover for a video they’re producing. It’s fairly low budget, but I agreed anyway as the project sounded interesting. I suppose that’s the nice thing about what I do, I could easily have said no, but what’s the point? It’s money (which is …