This is a short advert/corporate video that I voiced for an iPhone app, based around the motoring industry, produced by Lambda Films.

Play Episode 7

Episode 7 of my podcasts is now released. This month we’re talking to Paul Dean from Crimson leaf, about the importance and the many applications of good copywriting. Also discussing the latest Apple announcements, the controversy surrounding Autotuning-gate, and could the popular iPhone (and now Android) game Angry Birds be coming to a cinema near you?

Firstly, I’m after a quick poll as to who uses Joomla for their CMS? Joomla and WordPress are obviously some of the most popular CMSs around. My main website is built on Joomla, whilst this blog is WordPress. Of the two I currently have experience of, my preference is certainly WordPress. I shall tell you why.

Overall, I find Joomla to be quite clunky in it’s workings. You have to do things a certain way most of the time, with not much flexibility. There are certain things it does which don’t quite make sense in my head. It also appears that you can’t make a blank hidden page on your website, like for a client’s project that you don’t want the public to know about. I’m told this is very easy on other systems.

Yesterday I had a big Joomla problem. I was editing some content, and the whole thing crashed, as well as my server, for around two hours. Now, I cannot guarantee that it was Joomla that broke first, but from the series of events that happened, it looked that way. I couldn’t even access the login page to enter the back end of the site, let alone load any of my website’s pages. Nightmarish.

Luckily, it somehow resolved and was working again within a couple of hours. And it just got me thinking. I’ve never had one problem with WordPress. Not one. It’s with the same hosts who host this blog, and I’ve not seen it crash once, or even go down for any reason. Very strange that my main site does.

There’s lots of other niggly problems that I currently face with Joomla, and have for a while, but I’m not going to bore you with them. Needless to say, I am much more of  a fan of WordPress than Joomla, for sure. I think it’s just got too many features that the average person, who isn’t a web techie, doesn’t need. If you’re a developer and you’re phasing up a website from small to big, then great. But then if I was doing that, Am sure WordPress would cater for me whatever I needed to do with my site.

What’s your experiences with either? Am I alone in my feelings towards the ‘Big J’? Please tell me I’m not.

Or is it?

As most businesses have commonly agreed, August is typically the quiet month of the year, with everyone on holiday and not spending money. The thing is, for the bulk of the people I’ve been talking to recently, it’s quite the opposite; including me.

So far this past 4 weeks, I’ve had lots of enquiries, certainly no fewer than a regular month, and several placed orders, some of the work which has already happened this month, and a few sessions already booked for September. Not bad going for ‘the quiet month’!

This month has also seen me upgrade some of my audio kit, so I’m very pleased about that. I’m now the proud owner of a Neumann TLM 103, a common standard amongst many of us VO’s. Having used it quite a bit over the last few days, I have to say, I’m extremely pleased with the quality…..which naturally continues on to create a better overall product for the client.

So, here’s to the beginning, in a few days, of September, and may it continue to be busy for us all!

Richard Heathcote

Voice Over Artist & Audio Marketing

There are many things, as singular business people, that we can do ourselves, to save time and money. We do our own marketing, sales, answering phones, doing the actual job we do, as well as all the other stuff. There are other things though, that paying a professional to do, really pays off far better in the long run.

Recently, I’d decided that my blog was simply too bland in design, so needed some imagery on the background. Naturally, my first port of call was my designer chappie, Gareth Coxon from Dot Design; he’s THE guy I go to for design, after he did a superb job on my logo (on my main site, click here), and my pop-up banner I use at networking events and exhibitions, plus other online digital signature items he’s created for me. He understands me, my brand, what I do, and knows exactly how to capture it. He’s created this fab background image that is on this blog, which certainly jazzes it up a bit from being plain white! So, kudos to Gareth, top bloke. Highly recommend him.

Secondly, I found it a tad confusing to install into WordPress, so I tweeted about it, and a friend and colleague of mine I know through 4Networking popped up on Skype, and mentioned that he could sort it out for me, as it needed a bit of code tweaking. It took mere moments for him to put it right, and get it all set correctly…….so, many thanks indeed go to Ant Hodges from ToInfinity!

See, if I had been left to my own devices, things would have gone very wrong indeed. There are times where we can do stuff ourselves. When it comes to the material you push out into the big wide world, I would only ever use professionals.

Gareth’s website – http://www.dot-design.co.uk/

Ant’s website – http://www.toinfinity.co.uk/

Richard Heathcote

Voice Over Artist

Episode 5 – May 2010 - “Audio Marketing, a Podcast Special Edition” (24m 14s)

This is a recording of a talk I recently made at a 4Networking event in Sutton Coldfield. I talk about the importance of businesses utilising audio in their marketing strategies, how it can open up massive new avenues of audience, for the people that are auditory learners, i.e. they absorb information better in audio form. I talk about podcasting, the power of the human voice, branding your company with audio, the immense reach of the iTunes podcast directory, and how businesses can easily implement audio in their current marketing plan.

Richard Heathcote, Voice Over Artist

One of my recent jobs was for a local PR and Marketing agency, to voice the narration for a documentary they were producing for schools distribution as an educational tool, to raise awareness in young people of Shaken Baby Syndrome.

The end result is a quite hard-hitting, very well made piece highlighting the dangers of SBS, and how even innocent play time with your child could easily cross over into being very damaging for their body, because babies are very fragile. I think it should be very effective in it’s delivery around the schools circuit.

This is a shortened version, for the benefit of YouTube’s time constraints.

Richard Heathcote, Voice Over Artist UK

Whilst surfing a few of the interwebs having a break yesterday, I stumbled across this. Very very cool optical illusion that looks fab!

It’s the kind of thing I’d love on one of my walls!

Richard Heathcote, Voice Over Artist

This is a recent project of mine, voiced for a betting facilities company in Ireland. I play several of the characters within this piece….

It’s certainly something a bit different for me, playing some animated characters. Rather fun!

Anyway, enjoy…..

Richard Heathcote, Voice Over Artist

This is a recent talk I gave at a 4Networking meeting in Birmingham Longbridge about personal and business branding by incorporating audio into the mix.

In this modern age, it’s becoming more and more important for businesses to be accessible to lots of different types of people, and the ways they absorb information. Become a market leader by having an ethos of accessible-to-all, utilising good copywriting, graphics, imagery, video and audio.

For more information about audio marketing, please click here. Meanwhile, enjoy the video )

Richard Heathcote, Voice Over Artist