Do Journalists Need Voice Over Artists?
By Richard Aucock
I’m a motoring journalist. For the past 10 years, the written word has ruled. First, magazines, and now increasingly, websites account for the vast majority of my content. But, things are changing – fast!
Increasingly, it’s important to harness video, too. On many sites, video earns a huge number of hits; publishers love the ability for the right clip to go viral, and editors know the huge potential for the ultimate aim of the publishing world – reader engagement.
Budgets are no larger, though. In …

This is a recent project of mine, voiced for a betting facilities company in Ireland. I play several of the characters within this piece….
It’s certainly something a bit different for me, playing some animated characters. Rather fun!
Anyway, enjoy…..

Richard Heathcote, Voice Over Artist

Recently I watched the BBC series “The Virtual Revolution”. Being a bit of a techie geek on the quiet, it’s stuff that very much interests me, all things internet, social media and beyond.
I have to say, it was an absolutely fantastic series that explored the origins of the internet and how it’s changed our lives whether we want it to or not, and the revolution of how it’s affected business globally too. For many of us who are small businesses, (and big businesses for that matter), the uses within the …

Right Click To Download Episode 3 – Feb 2010 - “Top Sales Tips, The iPad, & New Mobile Tech” (26m 24s)
This episode we’re talking to Gary Gorman, a sales expert from Paradigm Training, and getting his top 5 sales tips to make you more effective in your business. We’re also talking about the new revolutionary device from Apple, the iPad, and how it could influence the tech market. We’re also taking a look at the new mobile devices from Windows and Google. Will they be game changers and be true competition for …

Is It Worth Paying For A Voice Over Artist?
This may be a question that you’ve asked yourself before, or for a lot of you, it probably wouldn’t have even crossed your mind. But there is certainly a proportion of society that own businesses, or are in charge of high profile brands that must at times ask themselves this question. Is it worth paying for a professional voice over artist to promote their brand/company?
The simplest answer is of course, you get what you pay for. If you have a guy in …

Advertiser Vs Consumer – The Reality
In this ever-changing world of buying and selling, the goalposts and conditions in which this is done are changing rapidly. The world can seem like one big call centre, every time the phone rings it could be someone trying to sell to us. What we really like, as a nation, are the conditions in which we want to buy, not be sold to. That is the reason I quite like this video; it shows the relationship between the advertiser and the consumer and how much times …

This is a recent talk I gave at a 4Networking meeting in Birmingham Longbridge about personal and business branding by incorporating audio into the mix.
In this modern age, it’s becoming more and more important for businesses to be accessible to lots of different types of people, and the ways they absorb information. Become a market leader by having an ethos of accessible-to-all, utilising good copywriting, graphics, imagery, video and audio.
For more information about audio marketing, please click here. Meanwhile, enjoy the video )

Richard Heathcote, Voice Over Artist

I do at times stop and think about how far technology has come on in the last 10 years or so. Now we’re in 2010, being able to receive up to the minute news and information via mobile handsets seems perfectly normal, but certainly wasn’t the case with me using one of my old Nokia’s from 2000!
I remember when I had my first WAP enabled phone; it was desperately slow, but it kind of worked. It was I guess the Teletext equivalent for the mobile revolution. How far things have …

Well folks, the time has arrived, 2010 is now upon us. I for one will welcome this new year in gladly, as for me I think it’s going to be a year that will absolutely rock, work-wise. Things over the past year have been picking up very well, word has spread, and the marketing efforts both online and off are really beginning to pay off.
It’s just the most satisfying feeling when you can see the results happen in front of your eyes. Long hours have been spent travelling the country …

Ok, bold statement time. You may not be listening properly to your customers. So many of us are guilty for it though, so you’re not alone!
It’s true though,sometimes we get so caught up in ‘what we offer’, it’s not always in synch with ‘what people want’. I had a skype chat with a colleague of mine last week, and we got on to the subject of the packages that I currently offer, namely podcasts, on-hold messaging etc etc. Through the conversation he mentioned that it’s easier for other people to …