It’s 6 days to go until the iPhone 4 will be in my hands. I’ve been thinking today about how it will change my existing user experience, new features that I will start to use, how it will change or enhance the functions I already enjoy using the iPhone for. Just how different is it likely to be?
I suppose really, the first question would be, when are you getting yours? I’ve seen today that o2 have stated that only existing o2 customers will be able to buy the new iPhone …

Well folks, the time has arrived, 2010 is now upon us. I for one will welcome this new year in gladly, as for me I think it’s going to be a year that will absolutely rock, work-wise. Things over the past year have been picking up very well, word has spread, and the marketing efforts both online and off are really beginning to pay off.
It’s just the most satisfying feeling when you can see the results happen in front of your eyes. Long hours have been spent travelling the country …

Ok, bold statement time. You may not be listening properly to your customers. So many of us are guilty for it though, so you’re not alone!
It’s true though,sometimes we get so caught up in ‘what we offer’, it’s not always in synch with ‘what people want’. I had a skype chat with a colleague of mine last week, and we got on to the subject of the packages that I currently offer, namely podcasts, on-hold messaging etc etc. Through the conversation he mentioned that it’s easier for other people to …

Message-on-hold audio is something which many companies do implement, more so if they have more than one department or line a call could be directed to (If they don’t have a permanent receptionist etc). As you say, there are some horrendous ones out there – my aim is to start abolishing those and show how they can be implemented far better.
First port of call (in my opinion) is to hire a professional copywriter (e.g. Stefan Thomas/Mark Beaumont-Thomas – search for contact details on 4networking.biz) who can produce a highly effective …