Play Episode 7

Episode 7 of my podcasts is now released. This month we’re talking to Paul Dean from Crimson leaf, about the importance and the many applications of good copywriting. Also discussing the latest Apple announcements, the controversy surrounding Autotuning-gate, and could the popular iPhone (and now Android) game Angry Birds be coming to a cinema near you?

Episode 6 – July 2010 - “Smartphone Suicide, Subconscious Salespeople, & The Importance of Networking Your Business” (17m 6s)

In this episode, I talk about smartphone suicide, how Google has now discontinued plans for both the Google Nexus Two, and even the current Nexus One. I’m also giving my take on the situation with Apple and the iPhone 4 amongst ‘Antenna-gate’; and I’m talking to Stefan Thomas from No Red Braces, who’s giving us an insight as to why all businesses, both micro and massive should be networking now more than ever

Episode 5 – May 2010 - “Audio Marketing, a Podcast Special Edition” (24m 14s)

This is a recording of a talk I recently made at a 4Networking event in Sutton Coldfield. I talk about the importance of businesses utilising audio in their marketing strategies, how it can open up massive new avenues of audience, for the people that are auditory learners, i.e. they absorb information better in audio form. I talk about podcasting, the power of the human voice, branding your company with audio, the immense reach of the iTunes podcast directory, and how businesses can easily implement audio in their current marketing plan.

Richard Heathcote, Voice Over Artist

One of my recent jobs was for a local PR and Marketing agency, to voice the narration for a documentary they were producing for schools distribution as an educational tool, to raise awareness in young people of Shaken Baby Syndrome.

The end result is a quite hard-hitting, very well made piece highlighting the dangers of SBS, and how even innocent play time with your child could easily cross over into being very damaging for their body, because babies are very fragile. I think it should be very effective in it’s delivery around the schools circuit.

This is a shortened version, for the benefit of YouTube’s time constraints.

Richard Heathcote, Voice Over Artist UK

Hopefully destined for a Sky TV channel, this is a TV promo that I recently voiced.

Richard Heathcote, Voice Over Artist

Richard Heathcote, Voice Over Artist

This is a recent project of mine, voiced for a betting facilities company in Ireland. I play several of the characters within this piece….

It’s certainly something a bit different for me, playing some animated characters. Rather fun!

Anyway, enjoy…..

Richard Heathcote, Voice Over Artist

Episode 4 – March 2010 - “Clarity In Your Communication, Succeeding With Social Media & PR On A Shoestring” (11m 42s)

I talk to Nigel Morgan from Morgan PR this month, looking at how small businesses (and large alike) can execute effective PR on an absolute shoestring budget. I’ve persuaded him to give us his top 5 tips to succeed with self-generated PR. We’ll also be looking at a massive Twitter success story this month which has opened up new opportunities for me, and how you can achieve similar results for yourself. The overriding message in this month’s episode is the importance of clarity in your communication, no matter what it is, online or offline.

Richard Heathcote, Voice Over Artist

Recently I watched the BBC series “The Virtual Revolution”. Being a bit of a techie geek on the quiet, it’s stuff that very much interests me, all things internet, social media and beyond.

I have to say, it was an absolutely fantastic series that explored the origins of the internet and how it’s changed our lives whether we want it to or not, and the revolution of how it’s affected business globally too. For many of us who are small businesses, (and big businesses for that matter), the uses within the internet today for marketing ourselves is just inspiring; something we could never have imagined 20, 15, 10 or even 5 years ago. The revolution in social media networking for personal and business, blogging, video and audio multimedia on our websites and social networks, viral videos through YouTube – there really is no limit to what we can achieve. If you set your mind to it, and target it in the right way, your message can reach hundreds, thousands, hundreds of thousands or even potentially millions, for very little effort or money.

This, to me, is just staggering, and gives me so many ideas of what I can do to further market myself online, as currently, I don’t pay for any advertising whatsoever. I just don’t think it works at all well in my industry; all of my clients come through the web and word of mouth recommendation – and I know this is the case for many people I’ve been speaking to of recent.

So, to get your brain thinking about the virtual revolution, I suggest you check out their page on the BBC site, and look out for a repeat!

And, if you hadn’t guessed what my opinion is – the revolution is definitely GOOD!

Richard Heathcote, Voice Over Artist

Right Click To Download Episode 3 – Feb 2010 - “Top Sales Tips, The iPad, & New Mobile Tech” (26m 24s)

This episode we’re talking to Gary Gorman, a sales expert from Paradigm Training, and getting his top 5 sales tips to make you more effective in your business. We’re also talking about the new revolutionary device from Apple, the iPad, and how it could influence the tech market. We’re also taking a look at the new mobile devices from Windows and Google. Will they be game changers and be true competition for the iPhone? You decide.

Richard Heathcote, Voice Over Artist